After social media became popular, many believed email marketing would quickly die because a lot of companies were switching to social media marketing. However, that hasn’t been the case because companies realized email marketing is still the most profitable form of marketing.
Email marketing is important because it is the consumer’s preferred means of communicating with companies.
According to MarketingSherpa’s research, 60 percent of consumers prefer to get promotions and updates from companies through email. 20 percent of the respondents chose social media as their preferred method, while 17 percent chose text messages.
Email marketing allows companies to personalize their messages because the emails are addressed specifically to the consumer they are targeting and in most cases, they are tailored to the said consumer based on their shopping habits.
Email marketing is also important because it helps to increase your brand awareness. For example, when Uber started out, the company wasn’t well known because they were initially only available in big cities. As the company started expanding, their email marketing also increased. People who had never used the app before started getting emails from Uber enticing them to sign up with a discounted fare on their first ride.
Once more people started signing up, Uber managed to keep them coming back by offering various discounts, which they email to users to make them aware and give them reasons to continue using the service.
A big benefit to using email marketing is the fact that it is cost effective. Businesses don’t have to spend money taking out ads in newspapers or magazines or spend money on postage. According to research, email marketing provides a $39 return on investment on every dollar spent, significantly outperforming social media marketing.
Another benefit of email marketing is the fact that it also leads to free advertising. When companies send letters in the mail, chances are the person who receives it isn’t going to carry the letter around to spread the news that the company is offering discounts. With email marketing, people help spread the word to their family and friends because they can easily forward the information to anyone they think might be interested, helping the company spread the word for free.
In some cases, companies offer consumers discounts if they refer other people to the company, helping them kill two birds with one stone. On the one hand, the company gains a new client, and on the other hand, they keep they keep their client happy and loyal by giving them a discount.
If you are a business owner and want to learn more about increasing customer subscriptions and retain your current clients, contact MPP Global to find the right software to help your business grow.