You are a dentist and you have a website. But does it have the pages that best convert traffic to clients? Research and find content that is relevant to dentistry or find someone to do it for you. You must have an optimized site or your clients will find other websites that suit their needs and they may be your competitors’ websites too. What are the pages that you must have?
About page
Believe it or not, the ‘About Page’ is the most important page on a dentist’s site. Patients are looking for dentists who are experienced and understand their needs. Put in information about your journey as a dentist and maybe a few anecdotes. If you have a motto, throw it in here too. Add photos of your staff and yourself. The more personal you make this page, the more conversions you’ll get in real time. Just with this page, you can make your website stand out from the rest.
Appointment page
Patients like to book appointments before the time of visit to ease their schedules. Most patients will book as soon as they find a dentist online, that they like. Have an appointment page that has clear information about your hours of practice. Embed Google maps on the page so your patients can find you with ease. Have a form that has questions relevant only to your practice for your patients to fill up. Have a step by step guide about what your patients should expect. Do you confirm by email or will they get a confirmatory phone call?
Payment methods
After scheduling an appointment most patients will pay at the time of appointment. Carefully list the insurances that you accept and the modes of payment you operate. If you have any special procedure for payment, mention it clearly on the page. Do you accept online payments or offline? Do you accept Medicaid and low health care plans? Mention all these details on this page to avoid frustrating your patients. This will also minimize the time you will have to invest in explaining the procedures to them.
Testimonials
People tend to trust other clients and patients. Definitely ask your patients for feedback and request their permission to feature them on the website. According to Dan Milton from Vivio Sites, a dental website is more successful at bringing in new customers if it includes customer reviews. Testimonials are a great way to market yourself.
Services page
Do you provide any special service or do you have special equipment? What sets you apart from your competitors? Dedicate a page especially to the services you provide and include small explanatory descriptions about them. If you have any special discount and coupon codes, design banners and put them on this page. Handing out discounts will attract more customers, and keep your website dynamic.
As a dentist, you’ll be doing yourself a service by updating your website and adding these relevant pages. According to a study a well-optimized website receives more efficient conversion. Dentists’ websites are very pragmatic, if you make yours a bit quirky, you could attract more customers. Either way, the more you invest in your online presence the better the conversion rates.
