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The Importance of Apps: Three Reasons Why Every Business Should Have One

28th April 2015

In today’s world, the most successful businesses are those that utilise every opportunity that technology hands to them. It is no longer enough to have a store and do a little local advertising: to rank amongst the elite, you need a website, social media pages, email marketing, and an app.

Apps, in particular, are only the latest innovation in the world of commerce. They have transformed the retail, financial and entrepreneurial arenas, creating a new means of selling and marketing businesses, retaining clients, and making your name known. Just one facet of the rise of mobile technology, they are nonetheless vital to propelling your enterprise into the 21st century.

However, a surprisingly large number of businesses fail to see their relevance. They have little understanding of how they work, and even less of what they can bring to the table. If you’re one of the sceptical, then it’s time to change your mind; here are just three of the many benefits of mobile apps…

Mobile Apps Increase Your Customer Base

Amongst 16-25 year olds, 95 per cent claim to regularly shop online. Of this number, many, especially busy, business-minded young professionals, perform almost all of their retail therapy via the internet and mobile apps. Any business that doesn’t have one is simply off their radar, and this means that you could be losing out on a substantial number of potential customers.

It’s not only retail enterprises that can benefit from mobile technology. People spend so much time on their phones that they perform everything from shopping to exercising, dieting, gaming, and learning with the help of their phones, iPads, or tablets. Thus, any lifestyle, educational or business enterprises that fail to take advantage of them are excluding a large number of the market from using their services.

Mobile Apps Improve Customer Retention

Average businesses will find that only around 20 per cent of first time customers continue to use their services. This is a worryingly low number, especially for those that are reliant on repeat custom. However, studies indicate that businesses with mobile apps tend to see this figure increase to around 50 per cent. This is because apps from companies like Phorest make a wonderful tool for retention activities. They’re the perfect place to showcase loyalty schemes, special offers, and rewards for repeat service, as people are likely to check back frequently to see what’s going on with your company.

Mobile Apps Improve the Customer Experience

Good customer service is key to running a successful business, yet it’s one area where those without mobile apps fall behind. A large amount of business and transactions are conducted online, but when people are accessing your website through a mobile device, the quality of the experience is usually subpar. Apps optimised for this specific purpose are a much better choice, as they’re easier to use, more aesthetically pleasing, and far simpler to navigate when it comes to making purchases. Thus, they improve the overall customer shopping experience, which is a major boon both for you and your client base.

Why not invest in mobile app technology today?

Corey is an all round tech guru who has worked at some major blue chip companies. He started Poweronemedia to share his views and knowledge with the rest of the blogging world.