Wherever you look for digital marketing advice there are people talking about the importance of using video in your content. That’s because people love video content, and if people love something, then the search engines are bound to follow.
So how can you go about successfully implementing video on your website and what steps should you take? There are lots of possibilities with video, but you’ve got to do it right in order to make the most of them.
Create Your Own Branded Content
The best way to make the most of video content is to have your own high-quality, branded videos. This allows you to be in control of the messages you portray, and work with an expert like itsbernard.com to effectively communicate with your ideal clients.
Search engines and social media platforms love video content, and if you’re creating good videos that engage people and get shares, then you’re going to be able to reach a huge audience. When you’ve got your own branded videos, this means lots of people engaging with your business.
Embed Video from YouTube
It’s perfectly fine to embed YouTube videos that are made by other people on your website. Of course, you don’t want to be using your competitors’ videos, but there’s lots of content out there that can enhance your own.
Everyone benefits from this because you get some easy content to put on your website, and the video creator gets to expose their content to more people. Of course, it’s not as beneficial as having your own video content, but it is another thing you can offer your visitors.
Remember UX
There’s one big thing to remember with user experience, and that’s that everything needs to work well. There’s no point in creating a great video or embedding something from YouTube if you set it up incorrectly.
Things that don’t work on websites really annoy users, and this in turn annoys the search engines. Whatever media you put on your website, you have to make sure it’s done properly, and that it works well, otherwise, you’re not going to see the benefits.
Working with a professional videographer will help make sure you’re doing everything right from the production side of things, you’ve just got to make sure that everything is right when you come to put it on your website.
Supplement Video with Text
The best websites combine video with other content forms to offer visitors the best experience. People love video, but there are some who prefer reading, and you want to make sure you’re catering for both.
Ranking well in the search engines is also highly dependent on written text, so you’ve still got to make sure you’re hitting those keywords and writing good content to complement the video.
There are no shortcuts in SEO, and although good video can help you to the top of the rankings, it’s just another aspect where you’ve got to get things right.
