SEO News for 2020: Plastic Surgeons Need SEO To Drive Patient Growth

27th December 2019

A plastic surgeon is a modern-day artist. Even if you have a dynamic personality, embodies credible policy, a leadership style that is energetic and a tremendous work ethic. Do any of these guarantee patient flow? For a plastic surgeon to reach optimum credibility and recommendations, they need to have an online presence. 

Aesthetics and cosmetic enhancement are not a small game. There are many plastic surgeons who offer their services to patients from around the world. SEO is a well-crafted tool that can get demand from patients and improve patient flow. 

There are a lot of internet services that will address your plastic surgery business’ precise needs.  How can you attract new patients, increase awareness, and look more credible? Your plastic surgery website needs to be the end result of a lot of thought and input.

SEO is just the end result of the number of visitors coming to your website. Semantic language, Google analytics, Search Engine Land’s Periodic Table of SEO, are globally recognized tools essential to a winning search engine optimization strategy. To achieve success on the internet, it’s all about garnering results that are positive from greater visibility in search engines. SEO definitely gets your site noticed.

When you invest in a company that will drive traffic to your site, then your business will thrive as a result. Check out this site’s homepage to get more information.

Your Plastic Surgery Website is Important

Why on earth do I need a website? About 80% of local patients search for plastic surgeons in their area by using a search engine like Google, Bing, and Yahoo. Therefore, it’s important that you have an online presence in order to attract new patients. 

Search Engine Optimization is not something to dismiss lightly. Many business owners expect their site to pop up first on a search result. This does not happen in a jiffy. Incorporating interesting media is one way to evoke interest. Having interesting content on your website helps initiate the process of prospective clients into taking that first step in contacting you. 

Website Design

The design. It’s not just good enough to have a well-designed website published on the internet. What you want to ultimately achieve, is to appear on search results of potential clients. The design has to be tailored with the right keywords and content for search engines to sniff you out. 

When new patients start pouring in, it must be an engaging experience. It’s important to invest in a decent web design layout as well as someone who can add content onto your site for visitors. 

Website Content

Your website needs to be engaging and easy-to-use. The chances of a new patient browsing through your website and then contacting you for an appointment, relies on many different things. Your website should feature success stories, your credibility, and have photos of your facility. 

Here are a few tips:

  • Content on your site should be relevant and up-to-date
  • Be clear about procedures and services you provide
  • A landing page, an about us page can become boring. You need to hook visitors at first glance. 
  • Do include clinic related information that is useful for your clients such as: 
  1. Biographies of your surgeons
  2. Devote Landing pages for your procedures and offers
  3. Accolades and awards
  4. Options for financing
  5. Extra offers and special prices or discounts
  6. A blog with interesting industry related articles

Your website should also include the following to hook patients. 

Keywords

SEO’s main aim is to incorporate words into content of your website that will ensure your site to pop up first on search results. Keywords like your location + plastic surgeons will help patients locate you easier. 

Other words that you can use to tickle curiosity are words like ‘bonus’, ‘make it quick’, ‘discount’, and ‘sale’. 

Learn more about keywords and why they are important by clicking here: https://moz.com/learn/seo/what-are-keywords 

Before and After Galleries

This is a must. Simply because it provides the most valuable proof of your work. Your site needs a page dedicated to a gallery. Just make sure pictures that you put up are of professional quality.

Image result for plastic surgery

Keeping Things in Order

Your site has to be ‘sue generis’, exclusive. Most website templates are themed, copied and mostly generic in nature. Employ a webmaster so that your site can be tailored exactly how you want it. Yes, that goes for the much-publicized WordPress which is rather confining.

The Landing Page

A landing page is the first page your visitors will see. Don’t keep important information from them. Things like a contact, offers on hand, and latest news. Be wary of bombarding your visitor with adverts and subscription requests. Allow them time to go through the site. After all, they have come with a purpose in mind and you need to provide them with the patience and care. 

Niche content

As a plastic surgeon, you also have your areas of specialty. Harelips and buttock implants are two ends of the spectrum. Incorporating niche content writing as appropriate is much wanted. Provide your visitors with interesting information, this will make you look more professional and trustworthy. 

By using search engine optimization services and website design services, you will be able to boost your online presence. You need to think about branding your practice in 2020 if you want to stand out above your competition. 

Marketing yourself as a credible practice by incorporating all of the above strategies into your marketing will grow your client base. Having up-to-date content that is relevant to website visitors will engage your audience while providing them with extra information. Having a professional and informative online presence is beneficial in the long-term. 

Plastic surgery marketing is all about developing a brand. Even though you have the perfect image, your business won’t be anything without the adequate online presence. Invest in a search engine optimization service to help you reach patients looking for your service online.  Do it right and your clinic will be full of new patients. 

Corey is an all round tech guru who has worked at some major blue chip companies. He started Poweronemedia to share his views and knowledge with the rest of the blogging world.