What is SEO and why is it important for your business?

10th December 2017

What is SEO?

Search Engine Optimization or SEO can simply be defined as a set of rules that allow website owners to optimize their sites for search engines, which in turn increases their search engine rankings. SEO is also considered a great way to increase the quality of a website by making them faster and easier to navigate.

Search Engine Marketing has proven over time to be the best way to improve your business and boost sales, it is also the cheaper way to market your business that provides you with a great return on investment.


Why is SEO so Important for Businesses?

SEO is very important for businesses these days because it is a cheaper alternative to traditional marketing and costs a lot less. It also allows business owners to reach a larger target audience than they normally would.

If a business’s website has been optimized, when potential clients search for a product the business sells or a service they offer, the business’s website will be in the top five results of the search they conducted.

By appearing in the top five search rankings, the business will have more traffic because people who see it in the top five rankings will likely visit the website and make a purchase. If they don’t make a purchase during their first visit, they will make one in their subsequent visit because another perk of a business being ranked high by search engines is customers tend to trust the sites.

Having an optimized website also gives a business an advantage over one that doesn’t use SEO.

When you have a brick and mortar store, there is a limited amount of traffic you can expect because people have to physically be in the store to make a purchase.

Using SEO, you don’t have to worry about foot traffic because your website can be accessed by anyone with an internet connection, which means you can reach a lot more people than a business that doesn’t use SEO.

SEO is also important for businesses because it is a great tool for tracking the shopping habits of your customers and targeting the right demographic.

A business that uses SEO can find out when their customers like to shop, the social media networks they use, and which marketing platforms are helping to boost sales and the ones that aren’t very effective. Having this knowledge will help a business understand what is working for them in terms of marketing, allowing them to focus their resources on improvements.

If you want to use SEO to improve your business, you should contact professionals to help get you setup so you can make more customers and build your brand.

Corey is an all round tech guru who has worked at some major blue chip companies. He started Poweronemedia to share his views and knowledge with the rest of the blogging world.