Over the past few years, social media has become one of the top ways to market a business because it is relatively inexpensive and can reach a very large audience. Due to the popularity of social media, a lot of people and businesses have started posting marketing videos on their social media accounts.
According to industry experts, by 2017, video will account for 69 percent of web traffic, and the majority of the traffic will come from mobile devices instead of computers.
If you want to capitalize on the popularity of social media videos, you have to make an authentic video that gets your message across very simply. For those that are new to making video for social media, we have a few pointers to help you get started.
Create A Strategy
As previously mentioned, try to make your video production unique so it stands out from your competitor’s videos. You should also make sure that the videos are easily accessible and gets your message across. Keep in mind that you only get one chance to make a first impression, so make it count.
You should also make sure you end your videos with a call-to-action, which will make conversion easier.
Make Sure Your Content Is Diverse
Since you’re trying to market to people from different backgrounds, it is important that your videos are diverse. You should also make sure your videos are updated frequently. By keeping your content fresh, you will be able to continue attracting new clients and keep your old clients up to date on any recent information about your product.
Optimize The Length Of Your Videos
You should always keep in mind that social media platforms have different rules. In the world of social media, any video over 15 seconds is considered too long, so what you can do is to keep videos that will be posted on platforms that don’t allow more than 15 seconds is to keep the videos within the designated 15 seconds, then provide a link to your website or another social media platform that has the full video.
Make sure you have a lot of important information in the 15 second videos so you can grab their attention long enough to make them follow the link to see the full video.
Make Professional Videos
While it might be tempting to save some money on the videos, it isn’t worth it because as mentioned earlier, first impressions are a big deal. If you upload a shaky or grainy video on your account, your business won’t be taken seriously and the video won’t be shared as much.
You can search the internet for tools to help make professional videos, a lot of which are reasonably priced.
