Keys To Building A Successful Tech Startup

15th October 2018

Being in the tech industry is exciting, but starting your own business can also be a big challenge to undertake. It’s important you stay focused on what matters most and zero in your efforts on a few areas in particular if you want to be successful.

Accept that while it’ll likely be a tough road ahead if you do it the right way the rewards will be well worth your time and energy. Keep in mind why you started your company in the first place when you feel frustrated or like giving up. Remain flexible in your approach and avoid getting too comfortable in one place if you want to continue to grow and expand.

Formulate A Solid Product


  • You’ll be able to more easily formulate a solid product when you focus on solving a problem you feel passionate about.
  • You want to have the logistics all figured out and feel confident with what you’re selling before heading to market.
  • Your goal should be to have your customers feel so excited about your product that they’re willing to go spread the word about you to their family and friends.

This is the most important piece of the puzzle, so spend a lot of time in the initial stages of the process perfecting your invention and making sure it brings you the results you desire.

Secure An Office Space

A major milestone with you opening your tech startup is to move from your house or basement where you’ve likely been operating to a professional office space. You can build a more successful tech startup by opening a headquarters in a prime location where your business is sure to be noticed and get the right kind of attention.

One option is to make use of installment loans so you can take out a mortgage on a business building and not let your financial situation hold you back from getting started launching your company. Go where the action is and take pride in setting up and decorating your space so you can bring clients and visitors in whenever you need.

Hire Wisely

You’re eventually going to need to bring on additional staff to help you out if you want to grow the business. Spend the time figuring out what needs you have and roles you want to fill right away. It’s important to hire wisely and offer people jobs who you believe understand your vision and are able to assist you in executing your goals. While it might be tempting to want to hire friends and people you know, it may not be the best move from a business standpoint. Play an active part in the screening and interviewing process so you can build a solid team of individuals that you feel are the best fit for your company.

Nearly 2 in 3 employees say their employer does not, or does not know how to, use social media to promote job openings.

Tap into innovative ways to reach out to potential candidates, so you are essentially giving yourself the best chance possible.

Connect with Your Target Audience

If you want to have a successful tech startup, then you’re going to need to build a book of loyal customers who feel passionate about your business and product. Invest in a marketing strategy so you can connect and engage with your target audience on a regular basis. It’s important to be creative in your approach, so you can catch their attention both online and offline and get them interested in learning more about you. Be willing to listen to client feedback and make any necessary changes based on their comments for how you can improve.

Focus on Innovation

It’s critical you continue to focus on innovation even after you roll out your initial product if you want to be a successful tech startup. This industry is always changing and advancing, and you have to be able to keep up if you want to survive. Your competitors will be going back to the drawing board as time goes on and you have to be able to stay ahead of the curve so you can expand your business and win over new customers. Always be setting new goals and challenging yourselves to go above and beyond, so you become a major player in the space. As the founder, it’s your job to always take an active role in leading your company and employees to greatness, so one of your priorities needs to be continuously making enhancements to your product.

Build Your Network

Your tech startup will be more successful when you can showcase strong leadership skills and bring out the best in your staff. You can accomplish this goal by building up your network and learning from others along the way. Always be working on improving yourself and using others as a sounding board as you’re faced with making tough decisions or find yourself at a crossroads. Put yourself out there by attending conferences and various industry events, so you become part of the community and are well-respected by others in the space. Proactively market your business and increase your knowledge by interacting and engaging with people outside your office on a regular basis.

Practice Patience

Patience is essential to you building a successful tech startup and not giving up on your dream or yourself too early. It’s likely going to take time for you to establish your business and your product and grow a loyal following of customers. You may experience a lot of ups and downs along the way, but you have to be able to use your problem-solving skills and not be tempted to fold when faced with adversity. Avoid expecting to be an overnight sensation and be realistic with yourself about how much time may have to pass before your company truly takes off.


The tech industry is a great space to be in, but keep in mind that it’s also very competitive and saturated. To be successful, you have to be willing to work hard and put these ideas into action. Remember it’s a long journey to the top, and there will be days that are better than others. Believe in yourself and your product and remain focused so you can experience what it feels like to run a thriving business.

Corey is an all round tech guru who has worked at some major blue chip companies. He started Poweronemedia to share his views and knowledge with the rest of the blogging world.