How Your Business Can Use Mobile Marketing for Engagement

21st April 2015

Businesses are always looking for new ways to attract and engage customers, no matter what kind of industry they are involved in. Mobile marketing is one such method that has recently come to the fore, and will allow you to better connect with both existing and potential customers. Almost everyone owns or has access to a mobile phone, so it is a sure-fire way to get your message or brand out to the general public. Additionally, the advent of online messaging services means that it is more accessible than ever. If this sounds like something you think would be beneficial for your business, mobile marketing specialists such as SMSGlobal can help you figure out the best plan for you. If you’re not yet convinced, read on.

Send useful messages

Mobile marketing has the potential to reach a large number of people, which is great, but you don’t just want them to receive the message. You want them to engage and respond to it as well, and so this means sending signals that grab people’s attention. This may differ from business to business, depending on the product or service you are selling, but you could look at what your competitors are offering in terms of advertising, and then go against the grain. Your message will cut through the usual ‘noise’ of the internet and will ensure that it is heard, loud and clear.


If you really want mobile marketing to work for you, it is not just enough to get your message out to the masses. One of the advantages of using a mobile platform is that you are able to directly converse with your customers, no matter where they are or what they are doing. This might be as simple as asking for reviews or feedback, and then taking this on board. If consumers can see that their opinion is genuinely being valued, this will make them more inclined to come back and they may even start recommending you to their friends and family.

Incorporate social media

Social media is one of the fastest ways to attract a great deal of attention. It seems that everyone these days is on Facebook, Twitter or Instagram. Integrating your mobile marketing strategy with one of these social media platforms is a great way to engage with a wider audience. This will ensure that your message and the conversation you want to have with your customers is broadcast to as many people as possible.

These are a few ways your business can use mobile marketing to engage with your customers. This can be through SMS, mobile advertising and much more, you just need to figure out what kind of strategy is best for your particular type of business. Do your research properly and don’t be afraid to ask around for advice before investing in a specific campaign.

Do you currently run a business? Do you use mobile marketing to connect with your customers? How has it worked out for you? What do you think has been helpful and what hasn’t been so successful? Leave your thoughts and advice down below.

Corey is an all round tech guru who has worked at some major blue chip companies. He started Poweronemedia to share his views and knowledge with the rest of the blogging world.