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How to Market Your Blog Through Adwords: Pros and Cons

28th January 2019

The process of marketing a blog using Adwords isn’t tough if proper steps are followed. Because Adwords is a pay-per-click service, constant monitoring is needed in order to achieve optimum results without wasting a lot of money. If you want to send highly targeted traffic to your blog successfully, you’ll need to educate yourself, and the best way to complete this task is by fully understanding the pros and cons.

Pros

Adwords is a tactical service that helps website owners attraction visitors around the clock. The following features highly benefit users when they launch campaigns:

  • Laser-honed traffic: Most traffic that’s harvested from Adwords is sent to a blog after people enter terms in the Google search engine, and a small portion of the alternative traffic is directed from similar websites that have content with target keywords. No matter which source is used, all of the traffic that an Adwords user gets will be consistently targeted.
  • Speedy results: Adwords campaigns are simple to setup, and the listings are active within minutes. However, the overall speed of the delivered traffic will vary based on a keyword’s cost-per-click or bid.
  • Management tools: On the Adwords dash, there are practical management tools that control a variety of campaign functions and settings. A user can create groups, budget limits, set campaign time limits, and more from the dashboard.
  • Daily hits: When a budget is set, a campaign is always structured so that it suits a daily spending limit. This means that a campaign will stop every day after the system bypasses the daily limit.

Cons

Although Adwords is a great PPC service, it has a few minor cons. The following things can make the process of running campaigns somewhat of a hassle.

  • Trial and error: Since there are tons of keywords with different traffic stats, a user may have to run test campaigns in order to achieve practical results. In some cases, the ads might have to be updated as well.
  • Budgeting: In order to get tons of traffic, a large budget is required. On average, the minimum starting point is $100.
  • Bouncing: A large percentage of visitors who land on a blog will leave the page quickly. This is why Adwords users must always make adjustments on pages to decrease bounce rates.

If Adwords marketing campaigns seem challenging, help is available. PPCPRO and many other companies provide professional Adword services for blogs.

Corey is an all round tech guru who has worked at some major blue chip companies. He started Poweronemedia to share his views and knowledge with the rest of the blogging world.