Installing and managing all of your marketing and analytics tracking pixels is a breeze with Google Tag Manager, which is a feature-rich solution that is also completely free.
Tracking pixels are small pieces of code which capture about your website’s visitors.
These pixels are commonly known as “tags.”
You are able to manage all your tracking tags within a single location by using the Google Tag Manager platform.
Using GTM, you can also add tags to your website without having to make any changes to the HTML code.
But what is the purpose of Google Tag Manager?
Consider your new website to be an empty glass. There is only so much room in your glass.
Adding little by little to your glass has little effect. However, you will eventually run out of space and your glass would then overspill.
The same thing can happen to your website. Your website becomes incapable of keeping up with the demand for tracking tags when you overload it.
Your website’s performance suffers as a result of the competing tracking scripts.
Visitors will leave if your site takes too long to load.
In addition, Google penalizes slow websites in search engine rankings.
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How to Set Up a Google Tag Manager Account?
To begin using Tag Manager, you must first register for an account.
Tag Manager, unlike many other Google products, does not automatically log you in if you already have a Google Account.
Click one of the ‘Create Account’ buttons on the Tag Manager website.
You must then enter a few pieces of information. To begin, you will need to decide on a name for the account that you will use with Tag Manager. Google recommends that each company only create a single account for their company. The name of your business can then also serve as the name of your account.
You must also select a ‘Container Name.’ In order for Tag Manager to function properly, you need to include a specific piece of code known as the container on each of your webpages.
Use the site or sites’ names as container names so that you can easily identify the container once it has been embedded in another page.
Then, from the menu, select the appropriate platform and click ‘Create.’
There will be two popups after you finish the first page.
The first requirement is that you accept the Google terms of service.
The following section contains all of the information about the container snippet that you must include on your site’s pages.
Tags, Triggers and Variables
Analytical platforms each have their own set of slang terms. If you haven’t used the tool before, you may not be familiar with all of the terms and phrases they use. Google Tag Manager isn’t any different.
The TMS employs three labels in particular, which you must comprehend. Knowing what they’re all about will help you get started with the tool. These three labels are known as tags, triggers, and variables, respectively.
Tags are essential in Tag Manager. Tags are code snippets. They are used by platforms for analytics and marketing to connect with websites and apps.
A website’s code contains tags that are activated when a specific event occurs. That event is detected by a trigger.
Triggers ‘listen’ to your website or app for specific events.
Page views, submissions made via a form, and clicks made on links are all examples of such events. Triggers will tell tags to fire if and when they come across the event that they are looking for.
In Tag Manager, tags and triggers are both related to the concept of variables. Their values help define exactly what the tag or trigger is meant to do.
The best method for elucidating variables is to examine how they operate in conjunction with triggers and tags.
Tag management that is simple, dependable, and easily integrated with existing systems is desired by marketers and business owners.
That is exactly what Google Tag Manager provides. You will be able to make faster decisions because programmes will launch faster.