Five Advantages of Hybrid Cloud Solution for Web-Based Entertainment Services

27th January 2014

Millions of users flock to media websites everyday—whether to browse for entertainment, production, leisure or educational intents, the media marketplace progresses rapidly. Then there’s a spectrum of web-based entertainment companies, which are always on a quest in finding the right IT resources to meet the needs and improve users’ experience.

For example, the ability of media servers to keep up with millions of hits per day is highly crucial. That’s why the companies running these websites have become dependent on the cloud as the one-stop solution to meet the ever-increasing demand to store, upload, and transfer and stream rich media in-between servers.

With a combination of public and private cloud, the hybrid cloud allowed them to maximise the media workloads tailored for the infrastructure needs.

The key benefit of hybrid cloud is that it lets you create the best-fit computing resources, combining it with managed cloud servers and dedicated servers and you’ll be able to spin up hundreds when you need them.

Let’s delve more on the advantages to help you optimise and create a powerhouse media hosting for your services:

Scalable media hosting at competitive prices – Cloud providers let you choose the right platform with competitive prices in a pay-as-you-go model. You can mix and match public and dedicated servers to optimise the website’s ability to stream rich media like video and audio files. 

Outsource IT resources for optimised performance – There are web-based entertainment services that require complex media processing, which should be efficient to support batch-transcoding and other intensive operations like transferring rich media from music companies and publishing it to their syndication partners and fast video encoding in various formats, from mp4 and mpeg to 48k audio quality to HD.

Most of the videos are in gigabytes apiece, whilst others in megabytes; for them to deliver and store very high quality products, they outsource IT resources such as media servers managed by third-party vendors.  

Support of massive video transcoding process – Video transcoding is converting videos to be ready for display and be compatible with specific OS platforms like smartphones, tablets or PC. Deploying a hybrid cloud allows mass-transcoding, seamlessly delivering the output to the user—whether for storing or downloading from the web-based media service. The cloud provides the responsiveness to batch-transcode large quantities of videos whilst it saves you from the financial burden of investing hardware, networking systems and software to produce and encode on a massive scale.

Ability to handle a deluge of web traffic – Media vendors such as music producers, record labels and other media sellers are found in these web-based media services where visitors and music lovers flock in every minute to browse, stream, upload and download files. In order to handle the massive traffic, either using in-house servers built by the company or outsource of cloud servers from cloud vendors is efficient to handle computing activities and media exchange for both outgoing and incoming web traffic.

Technical support available from the cloud experts – Together with the cloud vendor’s team of experts and your IT department, they’ll be able to optimise the hybrid cloud solution—your private and public clouds—to improve user experience. You’d be able to brainstorm, plan and launch agile cloud architecture.

Whilst you may have built your own infrastructure to run servers, the cloud specialists are able to integrate the outsourced resources and help you launch and manage it.

Corey is an all round tech guru who has worked at some major blue chip companies. He started Poweronemedia to share his views and knowledge with the rest of the blogging world.