Getting your website to appear for relevant search queries is a crucial part of having a website. If there is no traffic coming to your site then it really is not doing much good for you or your business. There are a number of ways of search engine optimising your website so that you can get as much traffic as possible to come along and see all the cool stuff that you have going on there. Here are 5 essential elements you need to build into your website when you are creating it.
Performance
How your website performs is a really important part of making it work. How fast is your site and does it work properly? If your site has heaps of large pictures and other elements that make it really slow to load then it will not be very high in search engines picks, as there will be less traffic coming to it, so make sure that it performs well and that all the links work effectively.
Content
Having great content is a really important part of your website. The content is determined by the theme that it is given, the writing on the page (text that you include) and the titles and descriptions that are given. Having great content that provides lots of interesting information, will help your page to become one that has a lot of traffic, and in turn it will mean that it gets higher in the search engines.
Authority
Another important aspect to think about when designing and developing your website is how much authority it has. If it has a lot of important information that other websites link to it as an authority on the subject then there it will mean that it is higher in search engines and therefore will get a lot more traffic. This will then assist it to get higher in the search engines and it all becomes an excellent self-fulfilling prophecy that helps your business to do much better than its competitors.
User Experience
When planning your site, and evaluating its performance you need to also look at how user friendly it is. You can include an option for visitors to provide feedback on the site performance as an aspect of it which will help you to know what needs work. Some things to look for are how does the site look? Is it easy for users to navigate around or does it create difficulties for finding their way around. Is it a safe looking website, or does it look like something that they will be afraid to pick up a virus from? Does your website have a high bounce rate?
Optimise With Other Channels
Once you have made sure that the website itself is up to scratch another simple way of increasing traffic, and lifting it higher in the search engines is to link it with social media sites, email, and offline. This will help you get as much traffic as you can to the site.
Companies who specialise in web design such as Simple can save you a lot of time (and money) by building your website the correct way from the ground up which means more traffic and ultimately more revenue for your business.
