The Dummies Guide to Google AdWords

25th April 2014

Forget about traditional modes of advertising; Google AdWords is now the trendy way of promoting your business online. In simple terms, Google AdWords are the advertisements chilling prettily on the top or side of Google. They’re the popular kids we’re all jealous of in school; always the center of attention and always scoring the best seats at the cafeteria. At Search Factory we’re constantly on the lookout for the most exciting advertising mediums beneficial for the business and customer. Arguably, Google and its advertising chain AdWords win Prom King and Queen in this marketing battle. Well played Google, well played. If you’re still unversed when it comes to Google AdWords, search no more fellow student, you’ve come to the right class!

Google AdWords on CPCS- Cost Per Click

Large companies pay billions of dollars annually for television, newspaper and magazine advertisements, hoping that customers will pay good attention and money to their product or service. Google AdWords is a bit of a rebel; a rebel with a good cause of course. Based on a Cost per Click (CPC) method, this means you only have to pay when someone clicks your ad and lands on your website. Here’s a basic scenario. If you’re a portrait photographer, the keywords you would be bidding for are ‘portrait’ and ‘photography.’ Want to be at the top of the class? You have the ability of specifying your Google AdWords by including the city or state your business is located. Unlike other paid advertising mediums, you can set a daily budget so you don’t have to deal with the misfortune of bullies clicking your ad unnecessarily.

Research and Test method

Before you purchase a Google AdWords advertisement, research what big competitors and businesses are doing by analysing the content and how they are displayed on the search engine. Most successful ads cater to a large demographic but are specific to the niche industry they are targeting. If you aren’t getting your desired results, change your ads description accordingly. Google AdWords is like a Science lesson where trial and error is highly encouraged.

Focus on quality and your customer

Google looks at your ad and analyses how relevant your keywords are in relation to what a user is searching. This means when your advertisement obtains a greater Quality Score centred on relativity, Google will position you to the top of other ads no matter how high the keyword bid of another business. Placing an importance on your customers’ needs and wants is the most important formula in achieving a Quality Score. Create an ad copy that specifically caters to the need of the identified search. You can create competitive value by adding free shipping, online discounts as well as a call to action. Focus on your consumers’ needs and wants and they’ll be loyal to you.

Implementing Negative Keywords

Negative keywords are words you don’t want on your ad display. You want to create a campaign that’s tightly-targeted, removing completely unrelated enquiries that’s proven to be costly. For example, if you were advertising a portrait photography service and just wanted people to search for your services as opposed to people searching for a photography job, you would apply they word ‘jobs’ and other affiliated words in to your negative keywords campaign.

Ad Extensions

Love other free features at no extra cost? Google’s AdWords Ad Extension can give you just that. With Ad Extensions you’re able to present extra information about your company, product or service! To specify your extensions locally, add your business number, important links such as your Google+ account or your mobile device app and offer deals such as coupons. If you search for a product or service on Google, you can identify that some companies are using this feature wisely, creating a competitive edge over related businesses.

Corey is an all round tech guru who has worked at some major blue chip companies. He started Poweronemedia to share his views and knowledge with the rest of the blogging world.