Many businesses have had to completely rethink everything that they thought they knew about the business world in order to survive in the digital space. Until relatively recently, maintaining a digital presence was more or less optional. Consumers might have been disappointed to have discovered that a business wasn’t operating in the digital space, but the business would have survived.
This is no longer the case. In today’s business environment, consumers demand that their favorite businesses, brands, and services maintain a digital presence. For most millennials, when they want to get in touch with a particular organization, the first thing they do is look online for any means of contacting them.
Why Marketing Matters
The only thing more damaging to a business than not having an online presence is failing to appreciate the importance of digital marketing. If this is the case, you will be spending the resources to maintain a digital presence but won’t be exploiting the situation to anywhere near its full potential. Let’s take a look at the digital marketing methods that deliver the best and most reliable results.
If you can produce content that goes viral, this is perhaps the best possible way of marketing your business. The nature of viral marketing means that it is usually cheap, especially when the cost is considered against the total impact of the marketing. It also tends to spread far and wide, reaching audiences far beyond your core and target demographics.
Search Engine Optimization
When a user searches for a particular term through a search engine, the results they see are ordered according to their SEO scores. Any website that wants to generate any serious traffic through search engines will need to spend some of their digital marketing budget on their SEO.
For the more niche search terms, it is easier to get your website near to the top of the results. For example, if your website has a unique name, such as Programering, you won’t have many websites competing with you for prominence in that search term. On the other hand, searching for ‘tech news’, for example, will return millions of results. Here, you will have strong competition.
Newsletters might seem like a bit of an outdated concept now. However, far from having faded into obscurity, the newsletter has survived well in the digital environment. It is always worth starting a mailing list for your website. Doing so makes it easy to stay in touch with your customers, and to get prompt feedback from them on any decisions you make.
For a newsletter to be effective, you first need to populate your mailing list by encouraging your customers to sign up. Once you have a list of people to send your newsletter to, you then need to write it and make sure that the content is worthwhile.
No business operating today can afford to forego a digital marketing strategy. Simply existing online isn’t enough! You need to be proactive about bringing people to your website and, therefore, to your business.