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Demystifying 5 Major Email Marketing Myths

30th January 2019

Over the years, email marketing has emerged as one of the most compelling strategies to drive traffic and boost conversions for the websites. Targeted emails that lie at the core of this strategy have the potential to connect directly with the prospective customers and entice them enough to buy products from your website. Despite the proven efficacy of email marketing, some myths may dissuade you from using it to your advantage. Let us debunk them for you.

Myth#1: A bigger email list is better for your business

As a seller, you may think that having a bigger email list puts you in a vantage position. Rather, it is just the opposite; instead of focusing your efforts on a larger target audience that is irrelevant, concentrate on a pool of consumers that are more likely to convert because they would be genuinely interested in your offering. Research of the relevant audience is suggested as a tactic to establish your email list.

Myth#2: Subject line content hardly matters

Another widely prevalent myth about email marketing is that the subject line content hardly has an impact on the deliverability. Conversely, it can significantly influence the open rate for the mail. Pay due attention to the length, tone, and content of the subject line and test it as well to ensure that it is enticing enough to engage the recipients.

Myth#3: Trigger words can land your emails in the Spam filter

Words such as “Free,” “Save,” and “Cash” is considered as the trigger words that may have your mail ending up with Spam filters. However, engaging a professional email marketing agency can help you to create legitimate emails even while using these words. The idea is to have a well-documented email that has a meaningful message so that it escapes the wrath of spam filters.

Myth#4: The timing of the email matters a lot

Typically, you will hear that there are a specific day and time to send emails for better results. However, not believing this myth and avoiding this supposedly best time may work in your favor. The reason is that the others will be shooting emails at this time, which gives you far lesser chances of being visible in the recipient’s mailbox that is packed to the brim at that specific time. Instead, you can opt for the timing when the others are inactive.

Myth#5: You should avoid sending emails to inactive users

You may believe that sending e-mails to an inactive user is a sheer waste of time, but this is another myth that needs to be debunked. The question that truly matters is the period that should have lapsed to consider a user as an inactive one. Ideally, you should wait for at least six months before purging your email database. However, you can try retargeting them with a special offer or discount to connect again.

Knowing the facts related to email marketing can help you to build a results-focused strategy that can bring effective and sustainable results for your business. After all, nothing entices a potential customer more than the fact that you are genuinely interested in connecting with them on a personal level.

Corey is an all round tech guru who has worked at some major blue chip companies. He started Poweronemedia to share his views and knowledge with the rest of the blogging world.