Are you tired of spending countless hours trying to optimize your site for higher search rankings, only for it to have little-to-no effect? Search engine optimization (SEO) is a tricky subject. Being that search engines are constantly changing their ranking algorithm, tactics that work today may not work tomorrow. To further compound the problem, there’s a great deal of misconceptions about SEO, and believing them can roll back your efforts.
More Backlinks Means Higher Search Rankings
If this were true, SEO would be a lot easier. Just because your site has more backlinks than a competitor’s site, there’s no guarantee that it will rank higher. It’s true that Google looks at the quantity of backlinks to determine rankings, but it’s the quality of those backlinks that matters most. When building backlinks, you should follow the mantra “quality over quantity.”
Reusing the Same Anchor Text Will Help You Rank for That Keyword
Some digital marketers believe that reusing the same anchor text for their backlinks will help them rank for the anchored keyword. In the past, this would have worked. However, Google has since improved its ranking algorithm to detect unnatural link-building practices, including overuse of anchor text. Rather than using a single keyword as anchor text, use several keywords and different variants of those keywords.
SEO Only Involves Off-Site Optimization
Building backlinks is only one step in SEO. You also need to perform on-site optimization, which is something that many webmasters tend to forget. Consisting of actions performed directly on your site, on-site optimization includes publishing high-quality content, adding relevant titles and meta descriptions, adding images, interlinking pages together, etc.
Professional SEO Services are a Waste of Money
No SEO company can guarantee you a #1 ranking for your target keywords, but that doesn’t mean their services are useless. On the contrary, professional SEO services like those offered by LD SEO Sydney can help your site climb in the search rankings while generating more visibility and traffic in the process. They have the tools, experience and skills needed to turn the cogs of Google’s algorithm and get your site noticed. Again, no SEO firm can guarantee a top search ranking, but they can still help nonetheless.
These are just a few SEO misconceptions. The most important thing to remember, however, is that SEO is an ongoing process. You need to constantly optimize and improve your site in order to dominate the competition and achieve a top search ranking.