Have you seen the hashtag #MappingMyData? Most people won’t hesitate to dismiss it because data doesn’t mean anything to them. But that is what the largest corporations are counting on.
They know that most people agree to all the terms and conditions that websites present without giving their contents a second thought. GDPR was supposed to change the digital landscape in 2017 when it gave individuals the right to take their personal data back from companies.
However, a large chunk of the online community is still oblivious to the tools at their disposal because they do not fully appreciate the amount of personal data they have surrendered to major corporations.
Understanding The Problem
No one would bat an eye if you told them that social media platforms like Twitter and Facebook collected enough personal data from their users to build accurate digital profiles of every single person.
People already understand the power that social media platforms wield and, unfortunately, they haven’t hesitated to surrender to that power, mostly because giants like Instagram and Snapchat have done a decent job of convincing them that they are helpless in this arena.
Some people are also aware that retailers like Amazon and ASOS source information from the social media profiles of their consumers to better understand their interests.
Even less shocking is the amount of personal data that dating sites hoard. In fact, no one will begrudge Tinder and Bumble for learning the sexual orientation and political affiliations of its members. They need that information to create suitable matches.
What may come as a surprise is the amount of information gambling portals collect. Entities like Bet 365 and Betfair know your age, address, and criminal background.
Healthcare sites like Strava and Flow Health are even more frightening because they know your mental health background, the nature of your sexual activity, and pregnancy plans.
If you think Food Delivery Apps like Uber Eats and Deliveroo are safe, don’t be so sure. They know what you eat when you eat, and how much. That data is a goldmine for marketers. Despite the claims they have made, some of these companies won’t hesitate to share the information they have collected.
What Can You Do?
Despite what these leeches what you to think, you are far from helpless. Rightly’s data detox program was designed for people like you that do not appreciate the notion of profit-based corporations holding so much of your personal data.
As was mentioned before, you now have the right to ask for your personal data. If that sounds like a time-consuming task, especially if you spend far too much time on the internet, Rightly can communicate with all the relevant companies on your behalf.
They can identify all the brands that have your information. Once they locate it, you have the option of updating or deleting it completely. You can also take a moment to find out what these organizations are doing with your data.
Just use the #MappingMyData hashtag to contact Rightly on social media. This is as good a time as any to regain control of your digital space.