A Guide for Tech Business Owners: 2 Ways You Can Boost Your Brand

16th July 2020

Do you want to take your tech business right to the very pinnacle of its industry? If so, you’re going to have to go above and beyond simply optimizing your product/service range. To truly stand a chance of scaling your field, you’re also going to need to boost your brand. Once you perform this all-important task, your business will be a lot more recognizable and, thus, you’ll be sure to attract a broader range of consumers.

Do you want to find out what you must do to boost your tech business’ brand? If so, be sure to read on.

Inject some personality into your presence

When people think about your business, your tech expertise is probably going to be the first thing that spring to mind. This isn’t automatically a bad thing, as you do need to showcase your industry knowledge if you want to position your business as a leading figure in its field. You mustn’t rely too heavily on your expertise when building your brand, though, as that will end up detracting from your business’ personality. It’s just as important to showcase your human side as it is to promote your industry knowledge, as this is what is going to make consumers feel like they can trust you. 

When you decide to inject some all-important personality into your brand, be sure to put the following advice into practice:

  • Harness the power of storytelling and provide your consumers with some background information about your business
  • Upload witty and humorous content
  • Elicit an emotional response from your audience by taking a political point of view or backing a particular cause

Post appropriate content

You aren’t going to convince anybody of your capacity to provide them with an industry-leading service if you don’t post technology-based content. People will soon become confused about what it is you do if you regularly upload content that isn’t related to tech, which is why you must ensure that everything remains appropriate in this sense.

After having spent so much time studying your field and honing your craft, you probably don’t have a lot of experience when it comes to content creation. Fear not, as MarketMuse is at hand to help. This powerful content marketing and the SEO tool will research and unearth keywords for you, they will study your competitors to see what is and isn’t currently resonating with your target audience. They will ultimately help you to create better content in less time.

If you want to catapult your tech business right to the very pinnacle of its field, you’re going to need to boost your brand. You cannot afford to rely solely on your product/service range… you also need to inject some personality into your presence, and you need to post content that is both appropriate and engaging.

Put the advice into practice, and you’ll be sure to take both your brand and your business to the next level in no time.

Corey is an all round tech guru who has worked at some major blue chip companies. He started Poweronemedia to share his views and knowledge with the rest of the blogging world.