Starting an ecommerce business isn’t easy, and many start-ups fail. The reason for this is that they aren’t prepared for success. If you get the basics in place, you have a good chance of seeing it through. But without these 6 keys, you’re going to make it hard for yourself. Here’s what you need to check off before you can launch.
A Social Presence
Having a website is all well and good, but people won’t flock to your site on their own accord. You have to get the marketing machine going, and the quickest way to do this is to self-promote on social media. Make sure that you share important news and showcase your products. Use call to actions to direct customers to the website. Building a social following will help raise awareness and increase brand recognition. For example, a frequent Facebook user could hear about your brand for the first time only after stumbling upon it in a newsfeed. Every positive interaction with your followers increases the likelihood of an eventual conversion.
A Quick Shopping Process
It has to be easy for a customer to shop on your website. If it is overly complicated or difficult, they aren’t going to put in the effort. Categories for products should be thought out strategically and filters should be put in place making it easier for visitors to find what they want rather than having to scroll through tens or even hundreds of pages. Once a visitor is on a product page the first thing that jumps to them should be the add to card button, use bold colours and emphasise this. There isn’t a particular colour you should go with, you should A/B test to pick the colour that works for your website.
A Secure Website
Having a secure website is essential for helping customers to trust your brand. Using security badges and trusted payment providers like PayPal really helps customers to trust you. When they trust, they are more likely to buy. A customer will not go through the checkout process if they feel worried that your site is not secure. Make sure that you take the right steps to protect them, for example, you will need to keep their financial data secure when they make payments – this is also good practice on your own side to ensure you don’t come up against legal issues late on.
Content is something often neglected when it comes to ecommerce websites due to the sheer number of pages. Studies suggest that at least 30% of traffic to ecommerce sites is generated organically from search engines. Since this is the case, getting yourself as high up in the rankings as possible is hugely important and the content on your pages has a big influence in this. Look at keywords people would use to find your products include them in the appropriate places. Optimise image captions and titles, and go for a quick page load time.
A Strong Brand
Your business name is quite possibly one of the most important things that you have to decide on. It needs to be strong and memorable. It should represent either the products you sell or the ethos of your brand. It should match your domain name, as well as all of your social media handles. You can also build your brand by picking colour schemes and fonts that reflect your business.
There’s nothing that customers hate more than hidden costs. Raise the prices of your products and offer free shipping for a no-loss tactic that will push sales. Make sure that pricing is apparent up-front, and don’t try to outprice the competition at the risk of running a loss. Be in it for the long haul, not just the first sale. Build a reputation for quality products, and the price won’t matter.
If you want your ecommerce business to be a success, focus on these 6 basics before anything else. If you don’t, you could be dooming yourself to failure.