First impressions count for a lot, yes, but a good first impression is worthless if the rest of the experience doesn’t measure up. In business, this principle applies to many things and one of those is certainly your website. Web design is one of the most important factors when considering the marketing of one’s company. Here are five reasons web design is so important to your business.
1. Consistency
Good web design will allow your business to communicate, build and sell your brand to potential and returning customers. This makes brand consistency key to success. Enlisting the services of an experienced, professional web development agency like 4040 Creative is the best way to ensure your key aesthetics are represented across every page of your website. Your site must make it immediately clear to the customer that they’ve found the right page – and that you are the perfect company for them to engage with.
2. Vibe and Aesthetics
Speaking of aesthetics, the overall look of your site is incredibly important in shaping a visitor’s opinion of your business. A sleek, well-designed, classy-looking site is far more trustworthy in the eyes of a customer than a jumbled mess of html. It sends the message that not only is your company cool and exclusive, but it’s also extremely efficient and professional.
3. Navigation
Having a website that looks cool makes your company look great. What makes your company look even better is having a website that’s also easy to get around. Customers should be able to find everything they need quickly and easily. Site design that emphasises logic and relevancy encourages customers to explore further. Sprawling sites with poor navigation drive away more customers than they retain.
4. Content
Relevancy, as mentioned, is a prime factor in convincing customers to stay on your website. If your design doesn’t offer anything relevant to the customer’s interests, they’ll likely close the tab and move on with their day. Use your main page to advertise your most popular items or services, and make the link to your contact information abundantly clear. These things grab attention and help to build consumer trust in your business.
5. Compatibility
There are so many different ways to view the web these days. There is a multitude of web browsers and more mobile devices out there than anyone would want to count – and your site should be compatible with all of them. There’s no point going live when your site doesn’t work at all in Safari, for example, as that would destroy your reach to anyone who owns a Mac. Ensuring your site works anywhere, on any device, is critical.
Treat the design of your website like a living, breathing thing. It has to evolve with your business, but it also has to adapt to new and changing technologies. While it may look modern and stylish today, your design may be quite dated in a year or two. Good web design will help keep you ahead of the curve and it will keep your customers coming back.
