As an online business, using the correct marketing strategies can be the make or break when it comes to building interest and growing your company. Many online businesses are turning towards companies like LinkedIn who can help you connect your brand to over 500 million millers. To help get you started, here are 5 useful tips and tricks to grow your online business on LinkedIn.
Create a Successful LinkedIn Company Page
Establishing an effective company page on LinkedIn should be your first port of call. Your company page should let other potential connections know about the types of products and services you offer, as well as the people who work for your business. Just like with your personal profile, in order to get more views and increase awareness of your business, you will need to have a profile picture that stands out.
Bring Your Employees on Board
The people who work for your online business will be your biggest advocates. For your marketing strategy to be effective, there are several things that you must do, such as making sure your team are following the page. If your team adds their position at your company on their personal LinkedIn profiles, this will show up on your company page which can bring more exposure and awareness to what you do.
Define Your Goals and Audience
Like with any marketing endeavour, it’s crucial that you map out your objectives and goals from the beginning. There are several questions to ask yourself first, such as whether your goal is to recruit valuable candidates, or you’re hoping to generate leads for your business to follow up with. Once you’ve tackled these aspects, your next step should be to establish who your target audience is. It’s important that the right people see your page to drum up interest, so you can create messages that fit your audience. If you’re having difficulty targeting the right demographic, check out Linkfluencer, who provides LinkedIn marketing services to help you win new business and gain exposure to the right people.
Your LinkedIn company page is specifically intended to be SEO friendly, so it’s crucial that you optimise your page which will increase your page’s visibility both through searches on LinkedIn and elsewhere. Search engine optimisation will play a huge part in how much traffic you receive on your page, so understanding the basics of SEO can help make sure you use the correct keywords to attract readers.
Publish Actionable Content
For your followers to be and stay interested in what you have to offer, the content you publish needs to be second to none. No matter what field your online business is in, the chances are you will have many competitors fighting for the same audience, so creating actionable content is important. Whether your content is made to answer questions or address pain points, you will need to stay committed and focused on your page and update it on a frequent basis.
As an online business, tapping into existing connections and growing your brand should be your number one priority. With hundreds of millions of users on LinkedIn, using the platform is a no brainer when it comes to marketing and promoting your company.