Your company website is one of the best tools you have at your disposal when it comes to the task of attracting customers, converting leads, and turning over a profit. You’re only going to be able to harness the true power of this tool, however, if you make a conscious effort to improve your site. Unfortunately, simply developing a site and leaving it to its own devices is not enough. You have to constantly update it and upload fresh content to it if it is to reach its full customer-drawing potential.
Have you tried and failed to improve your company website in the past? If so, read on to find out how it can be achieved.
Update your content
As stated, you constantly have to update your content if you want your company website to reach the pinnacle of its potential. If the last piece of content that you uploaded is dated over a month old, your consumers will start to wonder if your site is even still active. This confusion could result in them leaving your website and going off in search of another site that is much more relevant.
Should you ever struggle to come up with fresh content ideas, be sure to put the following advice into practice:
- Create topic lists in small bunches
- Check out what your social media followers are discussing online
- Always read blog comments
- Conduct surveys and actually ask your target audience what content they want to see
- Research your competitors’ websites
- Search your keyword(s) on Google and check out the suggested topics that come up
- Write reviews on different products and services
Run an e-commerce store alongside your site
Once you feel that your website has cemented its reputation as a go-to source of content and information in its market, you should attempt to broaden its horizons by creating an e-commerce store to run alongside it. Doing this will add another layer of professionalism to your site, simply because it will show that you are capable of actually offering a physical product or service to complement the content that you make available.
When it comes to choosing an e-commerce platform on which to build your online marketplace, it really only comes down to Shopify and Magento. As stated in Plego’s comparison blog of Shopify vs Magento, both platforms have their merits. If you’d rather take the tried and tested route in this instance, however, it is best that you opt for the former. Shopify currently powers over 2x more websites than Magento, which means that it is generally more trusted by website owners like yourself.
Speed up its load times
Nothing will deter customers quite like slow loading times. If you don’t want people leaving your site before they’ve had a chance to check out all of its cool elements and features, you need to ensure that your page loading times are as quick as they can possibly be. This can be achieved by:
- Enabling compression
- Minifying CSS
- Reducing redirects
- Removing render-blocking
- Leveraging browser caching
- Improving server response time
- Optimizing your images
