The ecommerce landscape is more competitive than ever these days. There are fewer entry barriers, so businesses can set up their own online storefronts and begin connecting with customers directly in just a few minutes. Even digital marketing tools and ad networks are more accessible today.
Don’t let the competitive market put you off from taking your online store to the success it deserves. There are still ways to separate your online store with the competitors’. Boosting the on-site user experience by following these simple tips and tricks is a great way to get started.
An Intuitive Search
Search should be a primary function of your site. It isn’t an addition to other features, but a primary function that must be taken seriously. You must assume that the first thing customers do when they arrive on your site is search for the products they’re interested in. Is your search tool intuitive enough to cater to those customers?
There are several things you need to supercharge your search bar or tool. First, you want the search to be comprehensive, but not too intrusive. When a customer searches for a keyword, make sure the search tool looks for that keyword across the site. Then, display the results based on relevance so that customers can still find what they’re looking for quickly.
Second of all, the search result needs to be filled with valuable information. A clear product name, product photos, and the prices are among the details you want to display in search results. Eliminate elements that aren’t necessary such as short descriptions or related products; just go straight to the point and pamper customers to the max.
An Affiliate System
You can’t rely solely on your digital marketing and advertising campaigns. The best way to market your online store is through happy customers. Their words are not only more credible but are also more valuable in the eyes of other potential customers. Besides, today’s customers are capable of reaching thousands with a single tweet.
Develop a system to reward customers who actively promote your online store. It doesn’t have to be an elaborate affiliate marketing scheme. You can read more about Binary Search Tree and how the concept can be used to reward people at different levels of the structure. Small rewards will go a long way.
Good After-Sales Experience
Your relationship with the customers doesn’t end when they complete their purchases. In fact, it shouldn’t. In today’s competitive market, building and maintaining good relationship with the customers is very important. An affiliate system is a great way to get started. Superb after-sales experience is the next step in the equation.
Make sure you continue to deliver the best customer experience throughout the journey. Treat complaints as opportunities to really shine and win customers over. Consider every customer as valuable and maintain a consistent experience from start to, well, ever.
It is a simple approach to add to your ecommerce strategy, but one that will set you apart from your competitors. You will see a bigger gap appearing between your online store and the competitors the more happy customers you have.