With blogging and other online web-based careers steadily growing in popularity, it’s no surprise that students are taking advantage of this great chance to earn an income from home. Whether it’s your only line of work or you do it in order to supplement your student income, a student blog can be an excellent way to make money. But, in order to see good results, it’s important that your blog stands out and grabs attention. We’ve listed some top tips to help you attract more traffic to your student blog.
There’s really no reason as to why your student blog shouldn’t be mobile-friendly in today’s day and age. With Google having now updated their algorithms to favor websites and blogs that are responsive to all mobile devices, failing to ensure that your blog keeps up with this could lead to you being penalized and losing visitors. Along with this, a site that doesn’t offer a good mobile-friendly experience will also likely struggle to reach a good ranking in Google’s search engine results.
Find a Niche
There are so many blogs and websites out there aimed at students, so, if you’re thinking of starting a general ‘student life’ blog or a blog offering tips and advice for all students, then it’s important to bear in mind that you will be up against a lot of tough competition. Instead, you might want to consider finding a niche or a gap in the market, for example by starting a blog that’s aimed at students who are taking a project and program management degree, business students, students enrolled on an online MSMPP program, or more. Although your audience will be smaller, there will be less competition!
When you start a blog that’s aimed at students, social media is one of the best places to use for promoting it. Along with linking your latest blog posts on your personal Facebook or Twitter profiles to share with your friends, family and other followers, it’s also ideal to create branded social media profiles for your blog, too. This will make it much easier for you to create and build an effective brand, and will keep your blogging work separate from your personal social accounts, creating a more appealing and professional appearance.
Mix It Up
Last, but not least, don’t limit yourself to simply creating written content for your blog. How-to guides, written articles, news, interesting stories and more are all excellent ideas for blog content, but you will get even better results if you use a wide variety of different mediums so that there is something for everybody. For example, you might want to consider creating interesting infographics or even using video marketing to grab the attention of both new and current readers. Simply adding images to your blog posts is also a good idea, as it will make them more visually appealing to the reader.
Do you run a student blog? If you have any top tips that you’d like to share with fellow student bloggers, we’d love to hear from you in the comments!